Users may want to open specific web pages in Chrome's Incognito mode. For example, if you have a work Gmail account and a personal Gmail account, you would want them open in two separate windows.
To create a keyword that opens a web page in incognito mode, perform the following steps.
1. Press the hotkey, type add, and press Enter.
2. Provide a name for the keyword. For the target, provide the following. Change https://mail.google.com to your desired page:
C:\Program Files (x86)\Google\Chrome\Application\chrome.exe --incognito https://mail.google.com
When you press the hotkey and launch this keyword, it will open the page in Chrome's Incognito mode.
See also: Create a shortcut to open a web page in a different browser